Pricing a New Market Innovation: BSH’s Consumer-Driven Approach with Horizon

This case study details how BSH and Horizon identified the optimal price point for a new microfibre filter device, maximizing demand for a successful launch.

Pricing a New Market Innovation: BSH’s Consumer-Driven Approach with Horizon

Pre-Market Validation for Commercial Viability in Home Appliances

How a home appliance company used Horizon to validate the most effective marketing campaign for their kitchen appliance flagship

How an international personal care company navigated market entry for their latest product

How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

How the leading F&B company Andros validated which new flavour to bring to market next

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

How an international beauty player consumer-validated a subscription model

How an international beauty player identified France as the primary market for their new product

How Bosch consumer-validated a decision on a line extension with behavioural research

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

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