Learn how to prove consumer desirability and willingness to buy from real-world behavioural data, pre-market.

This guide is a comprehensive resource for innovation teams, enabling them to effectively and efficiently validate their ideas and decisions along the innovation process. You will learn:

What is validation?
Why should you integrate it into your innovation process?
How can you validate innovation?
Which validation methods should you choose?
What validation tools are there waiting for you to be applied (glossary)?

"Pretotyping: The Complete Guide" – The cover features an image of a water bottle, likely signifying a simple, early form of a product used in pretotyping to validate the product concept with minimal resources.

Learn how to run Pretotyping to consumer-validate your product decisions by uncovering purchase intent from real consumers through behavioural data.

"Fake Door Tests: The Complete Guide" – This cover shows a graphic of a broken door, symbolizing the concept of "fake door testing," a method used to gauge customer interest in a new product or feature.

If you're ready to start collecting robust purchase intent data to make the right product decisions, this Fake Door Test guide is for you.

"Smoke Tests in Market Research: The Complete Guide" – Depicted is a pair of headphones with a visual effect that looks like smoke, which is often used metaphorically to describe the "smoke testing" process, a strategy to test customer reaction to a product or marketing campaign.

This is the complete guide to smoke testing process for consumer insights, product innovation and product management teams.

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