Pre-Market Validation for Commercial Viability in Home Appliances

Utilizing Horizon's consumer validation, the home appliance company swiftly gathered behavioural data, revealing the new product's lower customer acquisition costs and strong unit economics, supporting its commercial viability and strategic go-to-market decision.

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In this case study, you will learn:

How a home appliance company used Horizon to validate the commercial viability of a new entry product in the home appliance market.
Why they chose Horizon to acquire behavioural consumer data and identify optimal unit economics within a tight five-week timeline.
What the test setup looked like to gather essential consumer insights, leading to a strategic decision on product development and effective go-to-market strategies.

Pre-Market Validation for Commercial Viability in Home Appliances

In this case study, you will learn:

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