Uncover margin potential by running price tests
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Save time, de-risk and protect your IP against competitors by researching without disclosing your brand and legal entity to the market.
Horizon provides the imprint and legal infrastructure for your ads and landing pages so that your company brand or legal entity is not associated with the research project by consumers and competitors. This allows you to skip the legal overhead and get to a consumer-validated product decision even faster.
Let our Research Consultants set up the legal infrastructure of the test and run your behavioural research so that you can consumer-validate your product decision with zero effort.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.