Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

With Horizon, the pet food company could determine the ideal price point for their new product before launch based on purchase intent data from real consumers.

In this case study, you will learn:

How a pet food company is using purchase intent data to make a pricing decision
Why they chose to use Horizon to identify the optimal price point for their new brand's go-to-market
What the test setup looked like to gather the insights they required to make their price decision