How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor
Horizon's purchase intent insights revealed the most compelling value proposition for their AI financial advisor, promising heightened market entry success and revenue potential
In this case study, you will learn:
How a finance company is using purchase intent data for the highest revenue potential among the target audience
Why they chose to use Horizon to identify the optimal value proposition for their AI financial advisor
What the test setup looked like to gather the insights they required to make their value proposition decision
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Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions
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