Pricing a New Market Innovation: BSH’s Consumer-Driven Approach with Horizon

In this case study, you will learn:

• How BSH leveraged Horizon to validate the market demand for a new microfibre filter device.
• Why they relied on consumer behavioural data to determine the optimal pricing strategy within a four-week timeframe.
• What the research methodology entailed to uncover consumer insights that informed pricing decisions and facilitated a successful product launch.