How an international personal care company navigated market entry for their latest product

Horizon's unveiling the richest consumer segment and their ideal brand design insights for a new product of an international personal care company.

How a global personal care corporation strategically entered the market with its newest product offering
Why they chose to use Horizon to identify the optimal combination of target audience segment and brand
What the test setup looked like to gather the insights they required to identify the target audience segment and brand

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