Innovation in Consumer Research - An Evaluation of Painted Door Tests

What you will learn

This session is ideal for consumer research, innovation, consumer management, and product management professionals, from junior to senior levels. Gain a comprehensive understanding of the Painted Door Test methodology, its benefits, and its limitations. The contents of the webinar:

• Painted Door Tests in Consumer Research & (New) Product Development
• Procedure and Case Study: Deconstructing a Real-Life Application
• Evaluation of Painted Door Tests
  • Data Quality
  • Application Areas
  • Timings & Budgets
  • Consumer Sentiments
  • Quality of Sample
• Q&A with the audience