Hansgrohe's Case Study on Revealing Consumers' True Purchase Intent for New Products

What you will learn

• What consumer-validation with behavioural data is and how it works
• Insights into Hansgrohe's innovation lab processes
• How Hansgrohe consumer-validates product decisions with purchase intent insights from real consumers
• How you can integrate this into your existing processes
• Questions from the audience of market researchers, innovators and product management professionals, answered by Hansgrohe and Horizon
  

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If you are working in innovation (from junior to senior level), consumer insights, or product management, this session will make you rethink how you approach decision-making.