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Award-Winning Companies Collaborate to Advance Behavioural Science in Product Development

Reducing Risk, Maximizing Success: Horizon and elaboratum Forge Alliance to Set New Standard for Behavioral Science in Product Design

Reducing Risk, Maximizing Success: Horizon and elaboratum Forge Alliance to Set New Standard for Behavioral Science in Product Design

Mainz / Munich, Germany, January 20th, 2024 – elaboratum and Horizon, award-winning leaders in behavioral science, have joined forces to solve a critical challenge in product development: bridging creativity with scientific validation. This partnership empowers companies to develop innovative, customer-focused products while reducing market risk and maximizing success rates. By combining Horizon’s real-time behavioral validation software with elaboratum’s proven behavioural design and product development expertise, the collaboration sets a new benchmark for reliable, evidence-based product innovation.

The collaboration places behavioral science at the core of every stage in product development. elaboratum, the DACH region’s largest behavioral design unit, uses its renowned PsyConversion® method to decode customer decisions and optimize product ideas. Horizon enhances this process with its state-of-the-art validation software, testing products against real consumer behavior before they reach the market.

"At elaboratum, our mission has always been to leverage behavioral science to enhance product design and customer experience. Our PsyConversion® method uncovers how customers make decisions. Together with Horizon, we ensure these insights are tested and validated, helping companies launch products that truly connect with their customers," says Philipp Spreer, Managing Partner at elaboratum.

The partnership eliminates guesswork and silos in product development. By uniting creativity and scientific rigour, Horizon and elaboratum deliver a seamless process where every product decision is grounded in real customer data.

"We’re setting a new industry standard by bringing behavioural science into every corner of the product lifecycle. We are reducing risks and creating products that work. By validating ideas through actual consumer behaviour, companies can launch with confidence and deliver measurable success," adds Daniel Putsche, Co-Founder and CEO of Horizon.

This pioneering alliance creates a new industry standard: a data-driven, customer-centric approach to product innovation that reduces failure rates and ensures products resonate in the market.

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About elaboratum

elaboratum is a leading consultancy in digital transformation, integrating behavioral science, AI, and design thinking into product development. As the DACH region’s largest Behavioral Design Unit and recent recipient of the "Innovationspreis der Assekuranz" in partnership with his customer Versicherungskammer Bayern, elaboratum has redefined product-market fit and customer experience. Their proprietary PsyConversion® method enables companies to decode customer decision-making and optimize product success across industries, including insurance, finance, telecommunication, and beyond.

About Horizon

Horizon is a B2B SaaS solution that helps innovation, product, and consumer insight teams predict market success for strategic product decisions, pre-market. As the winner of the 2024 Pioniergeist Award, Horizon is helping leading brands such as BSH, ALH Group, Bosch, Babbel, Miele, Hansgrohe, Liebherr, and Louis to reduce risk and achieve measurable success through data-driven insights.