Mainz/Hamburg, November 25th, 2024 – In an industry where individuality matters and consumer preferences change rapidly, Louis, Europe's leading motorcycle apparel and accessories retailer, takes a significant step into the future by partnering with Horizon. With over 85 retail stores and arobust online presence, Louis understands the importance of aligning strategic decisions with actual consumer buying behaviour. Horizon, a pioneering platform for validating product-related consumer decisions, is the ideal partner to transform how they make impactful decisions.
Motorcycle Enthusiasts Demand Innovation – Louis Takes the Lead
Motorcycle riders are becoming increasingly demanding when it comes to their gear – expecting better technology, sustainability, personalised features, and value-added services. Companies in the industry face growing pressure to meet these evolving needs.Louis, known for its deep roots in the motorcycle community, has embraced a future-focused approach by integrating real consumer data into its decision-making process. This partnership with Horizon marks the first time a motorcycle retailer leverages real-time consumer purchasing behaviour data to validate product decisions, even before development begins.
Strategic Vision: Real Consumer Data at the Core of Decision-Making
For Louis, this partnership means more than just improving individual products – it is about embedding consumer willingness to buy data directly into strategic businessdecisions. From marketing campaigns to product development, every decision can be informed by real consumer behaviour, captured through Horizon's pretotyping platform.
"Horizon allows us to make strategic decisions based on actual consumer behaviour, not just assumptions or opinions.This partnership helps us develop products and launch campaigns that truly meet our customers' needs. With Horizon, we can validate the market and sales potential of product concepts before development, giving us the agility needed to stay ahead in a rapidly changing industry," said Sandra Zech, Head of DigitalTransformation & Strategy and Nils Hipp, Marketing & Research at Louis.
From Brand Identity to Customer Acquisition: Data-Driven Decisions
Since the beginning of their collaboration, Horizon has supported Louis in tackling several core challenges in product development and marketing. Horizon's unique ability to validate product decisions through real consumer data has delivered actionable insights in the following areas:
- Product-Market Fit for Brand Campaigns: Which brand identity resonates most with motorcycle enthusiasts based on their actual buying behaviour for tools and workshop accessories?
- Consumer Segmentation: How does consumer willingness to buy vary by brand and region?
- Optimising Customer Acquisition Costs: How can consumer purchasing data help refine assumptions regarding acquisition costs for new product launches?
These insights have enabled Louis to make precise, data-driven decisions, saving time and resources by focusing only on strategies that align with consumer purchasing intentions.
Horizon: A Strategic Partner for Innovation in Consumer-Focused Businesses
For Louis, Horizon is more than just a software provider – it is a strategic partner in adopting a data-driven approach to product innovation. As more companies turn to real consumer data to validate their strategic decisions,Horizon proves to be the ideal partner for any consumer-oriented business seeking to understand customer buying behaviour in real-time. Through its partnership with Horizon, Louis can detect shifts in demand early and proactively make informed decisions to stay competitive.
"The motorcycle industry is evolving, and consumers are more demanding than ever. Our collaboration with Louis highlights the importance of using real consumer behaviour and willingness-to-buy data as the foundation for strategic decisions. We are excited to be part of their journey, helping shape the future of motorcycle apparel through smarter, data-driven decisions," said Daniel Putsche, Co-Founder and CEO of Horizon.
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Horizon Press Kit and Media Materials Available here.
About Horizon:
Horizon isa B2B SaaS that helps innovation, product, and consumer insight teams predict market success for strategic product decisions, pre-market. Leading companies and brands such as BSH, ALH Group, Bosch, Babbel, Hansgrohe, and Liebherr have already made Horizon an integral part of their decision-making processes.
About Louis:
Detlev Louis Motorrad-Vertriebsgesellschaft boasts a history spanning more than85 years. With over 85 stores in Germany, Austria, Switzerland, and theNetherlands, along with multilingual online shops, Louis is Europe's number onein motorcycle apparel and accessories.
The Louis range includes over 55,000 items catering to motorcycle enthusiasts from more than 500 brands. In addition to the most well-known brands in the industry, Louis also offers many exclusive brands such as Detlev Louis Motorcycle Gear, Vanucci, Rekurv, Fastway, Nishua, and MTR. Furthermore, Louis is the leadingGerman supplier of lubricants, maintenance tools, and spare parts, featuring brands like Louis Oil, Louis Tech, Louis Care, Gazzini, Rothewald, ProCharger, and Craft-Meyer.
Discover more about Louis here: www.louis.de
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