Mainz/Oberursel, 07/10/2024 – Horizon and the ALH Group, a leading insurance company, announced their collaboration today. Horizon offers an innovative all-in-one software solution that enables clients to validate the market and sales potential of strategic innovation decisions directly with consumers through Painted Door Tests, before the product is developed.
Although the partnership has only recently begun, Horizon has already supported ALH's central corporate strategy department in strategic decision-making processes. By focusing on its core competence, "Pretotyping," the German tech startup has already helped the leading insurance company overcome the following challenges:
- Determining market acceptance of novel AI products in the insurance sector
- Uncovering price optimization potential for specialized insurance services
- Analyzing consumer price sensitivity for new insurance products
"We want to base our decisions on sound data and consumer feedback. With Horizon, we can validate corporate strategy and innovation questions earlier than before using behavioral data from real consumers. Horizon has already helped us test market interest and willingness to pay for new insurance offerings and iterations of existing products. Based on the positive results from our collaboration so far, we have decided to make Horizon an integral part of our innovation process. We are excited to make even more customer-centered product and innovation decisions in the future!" said Philipp Köhler, Head of Strategic Innovation Management.
"The collaboration with the ALH Group is another sign of the need for strategy and innovation teams in consumer-oriented companies today: to validate strategic decisions for new and existing products earlier and closer to the actual needs of consumers. We look forward to further collaboration and supporting Alte Leipziger-Hallesche with real consumer behaviour data for strategic innovation decisions," said Daniel Putsche, Co-founder and CEO of Horizon.
Horizon was founded in 2021. Horizon develops an innovative all-in-one software solution based on the Pretotyping method, enabling companies to validate the market and sales potential of product ideas through Painted Door Tests before any actual product development and implementation take place.
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You can find the Horizon press kit and graphic material here.
About Horizon
Horizon is a B2B SaaS solution that supports innovation, product, and market research teams in predicting the market success of strategic product decisions before market launch. Leading companies and brands such as BSH, Bosch, Babbel, Hansgrohe, Liebherr, and Louis have already made Horizon an integral part of their decision-making processes.
About the ALH Group
As a long-standing successful financial services provider, the ALH Group offers its customers a full range of products related to insurance and finance. It places a particular focus on the personal insurance business, especially life and health insurance. The product portfolio is complemented by property insurance, as well as attractive investment funds, home savings, and real estate financing products.
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