The BSH Startup Kitchen Awards, organized by the BSH Home Appliances Group, is an award for the best, most innovative partners from BSH’s venture client activities collaborating with the home appliance industry. It recognizes pioneering startups that are pushing the boundaries, transforming the way home appliance leaders can approach the pressing challenges ahead.
Horizon allows the product and innovation teams of BSH Home Appliances Group to understand the true purchase intent from real consumers based on behavioural data by running landing page tests with consumers from social networks or search.
Bosch successfully employed Horizon for a consumer-validation test. They aimed to validate a strategic price decision for an existing product line. Using Horizon's behavioural consumer-validation software, Bosch gathered real-life purchase-intent data at scale for different price points. Based on the insights through Horizon, Bosch was able to uncover a 20% price increase opportunity which would improve their ROI, despite currently challenging market conditions.
In this process, Bosch specifically used Facebook and Instagram ads, driving the target group to three different landing page variants, each showcasing a distinct price point for the product. The data from consumer actions on these landing pages provided the crucial insights Bosch needed.
“Working with Horizon was a remarkable customer experience and enabled Bosch to make an impactful strategic pricing decision.”
E-Lin Tan
Global Head Smart Indoor Gardening - BSH Hausgeräte GmbH (Bosch)
👉 Get the full case study for free here.
Horizon is incredibly grateful to the BSH Home Appliances Group for the award,looks forward to enhancing the collaboration with BSH and will continue on its mission to help all consumer companies to make consumer-validated product decisions.
Read our CEO’s Linkedin Post for more information here.
.webp){kind=logo}
